By Barry Lawrence


BrandCottage is pleased to announce that one of its clients, Johnston & Murphy, is maintaining its long-standing tradition as shoemaker to the presidents. Johnston & Murphy recently presented President Barack Obama with a custom pair of dress shoes and boots.


We think this is a creative and remarkable service and marketing campaign, emphasizing Johnston & Murphy’s commitment to style and craftsmanship.


The Obama boots are especially interesting, inspired by a pair that Johnston & Murphy custom-made for President Lincoln in 1861. The company has handcrafted footwear for every American president since Millard Fillmore in 1850.


Johnston & Murphy created www.shoesofthepresidents.com to commemorate its 160-year tradition.


Barry Lawrence is a BrandCottage partner in charge of public relations and social media relations.