by Barry Lawrence


Large brand agencies often have excessive overhead costs that ultimately get passed on to the client. At least that was my experience working at large companies such as Verizon, CareerBuilder, Jobbfox and Siemens.


That means, for every $1 million spent on advertising, $100,000 or more is lost to what we, at BrandCottage, call Monster Agency Administration Fees. It’s for this reason that I am excited to join the BrandCottage team as an expert in social media and public relations.


BrandCottage is structured with minimal administrative costs. So, instead of paying for advertising overhead, BrandCottage clients can put these dollars immediately to work. This means greater marketing return on investment for vital brand and demand generation initiatives.

The reality is [small media agencies] can do things for their clients the big monster shops can’t. With fewer people and less overhead, they offer the nimble and fast approach to problems a lot of nascent brands need.

Advertising Age (March 23, 2009)

In short, our clients pay for smart results — not overhead.


BrandCottage clients not only report administrative cost savings, they also rave about BrandCottage’s senior-level entrepreneurial team of brand and communication experts. BrandCottage never sticks a company with junior-level account managers.


Why? Because we don’t hire junior account managers!

Each member of the BrandCottage team, with locations in New York, Atlanta and Washington, D.C., has more than 15 years of experience across the media landscape, including print, radio, television, digital, direct marketing, guerilla marketing, social media and public relations.

Barry Lawrence is a BrandCottage partner in charge of public relations and social media relations.